How Air Freight Could Prevent Modal Shift – By Listening to its Customers
(Alex Lennane – The Loadstar)
The air freight industry could prevent further modal shift – and even boost volumes – if it responded better to the needs of the shipper, delegates at TIACA’s Executive Summit in Dallas heard last week.
In a speech littered with the word unprofessional, Robert Mellin, head of distribution logistics for Ericsson, revealed that the air freight industry is failing to make itself attractive and failing to compete on service levels with other modes of transport.
Top of the shippers’ wish list, he said, is shipment visibility and electronic communication, something that other modes of transport have already put in place. Read more here.
Date: April 24, 2013


